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Path to Purchase: The new value equation | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Brands and retailers are always exploring new ways to grow their share of basket. It’s never been easy, but today, understanding how and when to influence shopping decisions keeps getting more complex. One of the biggest challenges for retailers is in ensuring that they provide a consistent brand experience online and offline.

http://strategyonline.ca/2015/03/24/path-to-purchase-the-new-value-equation/
 

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